Insights
Thoughts from 30 years of building businesses and books.
Essays on authentic leadership, diaspora entrepreneurship, and the unglamorous long game of becoming the person people recommend.
Eight number ones. Here is what actually moved the needle.
The honest version of what eight Amazon #1 bestsellers taught me about publishing, positioning, and the quiet work nobody Instagrams.
Why I spent a decade on LinkedIn when nobody was looking.
A personal essay on the unglamorous decade of LinkedIn posting that built a publishing business, and what it actually costs to show up that long.
Legacy is not the book you leave. It is the room you build.
A short essay on why legacy-minded entrepreneurs overestimate the artefact and underestimate the community that carries it.
Stop shouting. Start talking. A marketing note for authors and coaches.
From the March 2025 Motivation Monday Podcast: the principles of marketing haven't changed. What has changed is that you now have the chance to actually talk to your customers instead of at them.
A winning mindset is not a way of thinking. It is a way of being.
From the October 2025 Motivation Monday Podcast: why most mindset advice does nothing, why you cannot do this work alone, and what my coach told me first that I did not expect.
The week LinkedIn nearly killed my business, and what I built in the ashes.
From a December 2024 US radio interview with Steve Kidd: the real story of the week I was about to walk off LinkedIn for good, and what I noticed out of the corner of my eye that changed the business.
I published books for other people for years before I wrote one of my own. Here is why I finally did.
From a December 2024 US radio interview: the story behind Lessons We Learnt From COVID 19, and the uncomfortable truth that made me write my own book instead of only publishing other people's.
The book is the easy part. Speaking about the book is the whole test.
From a pre-launch room with Sandra Bothe, author of Unmuting Myself: why the fear of being seen hits first-generation immigrant professionals hardest, and why watching an author cross that line is the most satisfying part of my job.
The psychology of the stuck book. What two psychology degrees taught me about why authors freeze.
Most stuck books are not writing problems. They are belief problems. A note from someone who trained in occupational psychology before publishing books for a living.
Woolwich to Nigeria and back again. A short note on the long game.
An origin story for the entrepreneur who moves between countries, cultures, and generations, and builds a business in all of them.
LinkedIn audio rooms for authors. What they are, why they work, and how I run 4 a day.
Live-audio social rooms on LinkedIn have quietly become the single highest-converting marketing channel for non-fiction authors. A plain explanation for people who have never been in one.
A nickname I did not give myself.
Sandra Bothe called me 'the godfather' mid-sentence in her LinkedIn audio room last year. A short essay on what it took to earn a nickname in a room I did not control, and why that kind of positioning is the only kind that counts.
The book I wrote to protect a name.
I have published eight Amazon bestsellers but the book I am proudest of is the biography of my eldest brother. A short essay about what legacy actually means, and why I wrote a book nobody asked me to write.
Work is family. Here is what I mean.
On an episode of Men's Talk Town I said something I have been saying for years. Your work is your family. A short essay on why I refuse to separate them, and what happens when you try.
The word I stuck on my wall.
On The Joyful Path podcast with Lydia I let slip the one-word note I keep taped to my office wall. Here is why that word, and what it has done for my work.